As organizations scale, leadership friction shows up fast.
Decisions slow down or escalate unnecessarily.
Ownership becomes unclear across teams.
Standards vary by leader or function.
Senior leaders spend more time unblocking than leading.
Teams stay busy, but momentum fades.
Execution relies too heavily on individual effort.
If this feels familiar, the issue is rarely effort or talent.
We work with senior leaders to redesign how decisions are made, how ownership is held, and how standards scale. So progress no longer depends on constant intervention.
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How We Help Senior Leaders Scale
Leadership Pathways for Different Levels of Complexity
Each pathway addresses a specific breakdown in decision-making, ownership, or execution as organizations scale.
This Is Where Leadership Gets Redesigned
We help leaders redesign how decisions are made, how ownership is held, and how standards scale. So progress no longer depends on one person driving everything.
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Our Story
Why The Growth Coach® Matters for Leaders in Asia
Our Background
With over 20 years of experience in leadership, sales, and strategy across Asia, Jerald has partnered with senior leaders to navigate complexity, make better decisions, and drive sustainable performance.
As a former Google Ads country leader overseeing over $500M+ ARR, Jerald led multi-country teams across Singapore, Hong Kong, Malaysia, and the Philippines Academy.
His work sat at the intersection of commercial performance, regional execution, and leadership under pressure, including during periods of rapid change and uncertainty.
An INSEAD-Certified executive coach, with over 1,500 hours in leadership and team development, Jerald blends behavioral insight with practical tools to help leaders think clearly and act decisively.
Today, he partners with senior corporate leaders across Asia to turn insight into action and action into sustained results.
Jerald Lee
Founder & Executive Coach, Curiosity At Work
Operating Partner - The Growth Coach® Hong Kong
Google Alumni
13 years across Ads and Cloud
Accreditation
INSEAD Certified Coach. DISC Behavioral Consultant
Coaching & Talent development
1,500+ hours delivered
Corporate Sales & Leadership
22 years across Asia
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Trusted by Senior Leaders and Teams
Trusted by leaders operating in high-pressure environments
How We Help Leaders Lead Strategically
A Proven Foundation for Leadership at Scale
7500+ Trained Clients
Leaders transformed across industries
150+ Coaches Worldwide
Systematic approach to growth
60+ Custom Programs
Over two decades of success
13+ Countries
Worldwide presence across continents
Ready to get clear on your next move?
A short conversation to help you step back, clarify priorities, and decide what matters most right now.
Clarify what’s actually driving your current challenges
Surface blind spots and trade-offs
Leave with clearer next steps
Let’s clarify your next move
This is a private 1:1 strategy conversation, not a sales pitch.
Designed for leaders facing real decisions who want clarity they can act on right away.
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Our Brand Promise
We coach leaders to think clearly, decide deliberately, and lead without carrying everything alone.
Our work focuses on how leaders operate under pressure. Not just in role, but in how they make decisions, set standards, and build teams that perform without constant intervention. The result is not short-term momentum, but leadership capacity that holds as complexity increases.
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Free Tools & Practical Frameworks
Resources for Strategic Leaders
Download our free resources to start your journey from tactical firefighting to strategic leadership.
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The Strategic Leader's Playbook
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