01
Leadership System
Clearer decision rights. Fewer unnecessary escalations.
How it works
The Leadership System addresses decision ownership, accountability, and leadership cadence. We work on the decisions that keep returning to the founder.
For founder-CEOs with 20 to 200 employees
Build a business that runs without you in every decision, with clearer leadership, stronger teams, and more predictable commercial performance.
The Growth Coach HK provides business coaching and commercial systems advisory for founder-led businesses.
Find your bottleneck
Free five-minute reflection.
22 years
Leadership, sales, and strategy
Nearly 13 years
Google APAC
400+
Sales and leadership interviews
The framework
Three systems. One less-dependent business.
Explore the system
02
Team Development System
Clearer ownership. More consistent follow-through.
How it works
The Team Development System addresses expectations, onboarding, manager coaching, and team capability. We work on how people own outcomes in the business.
03
Revenue System
Qualification, deal progression, and forecasting built on evidence.
How it works
The Revenue System addresses qualification, pipeline progression, forecasting, and manager cadence. The work starts with a Revenue Audit before ongoing support is scoped.
When decisions keep returning to you, read about the founder bottleneck.
In practice
One pilot became a three-market rollout.
A sales pilot for a global S&P 500 technology company expanded across Asia Pacific.
Read the case study“If you're running your business alone and know you're the bottleneck, it's worth the conversation.”
Beverly, Founder
Books & Brains Literacy & Maths, Hong Kong
Jerald Lee
Commercial Systems Advisor
Ex-Google APAC | Systems for Predictable Commercial Performance
Jerald Lee has 22 years in leadership, sales, and strategy, including nearly 13 years at Google across Asia Pacific. His work focuses on leadership decisions, team ownership, and commercial systems.
More about Jerald
Jerald's Google experience includes Country Lead for Google Ads, manager development, pipeline reviews, and commercial operating rhythms. His commercial leadership work spanned Singapore, Hong Kong, and Southeast Asia, including established markets and market development.
He has delivered more than 1,500 coaching hours and is INSEAD-certified. Today, the work is applied inside live businesses, using real decisions, team responsibilities, and pipeline evidence rather than a fixed curriculum.
How we start
Check fit
An optional free 30-minute fit call checks whether working together makes sense.
Request a fit callDiagnose the constraint
The Growth Review is a paid 90-minute diagnostic, USD 500. You can book it directly.
Growth Review detailsQuestions before you start
Who is this for?
We work with founder-CEOs of founder-led businesses with 20 to 200 employees. Other leaders can participate, but the founder-CEO remains the primary buyer. This work is not for pre-revenue businesses or teams seeking a one-day course.
What do the three Systems address?
We use Leadership System to clarify decision rights, Team Development System to strengthen ownership and judgment, and Revenue System to improve qualification, pipeline discipline and sales execution. We focus on the constraint affecting commercial performance rather than assuming every business needs all three.
Is coaching one-to-one or team-based?
We use one-to-one or intact-team coaching based on the constraint. There is no default format and no open cohort.
Where do you work?
We are based in Hong Kong, with a primary focus on founder-led businesses in Hong Kong and Singapore. Virtual coaching is available to founders worldwide.
Do we need a fit call first?
No, the free fit call is optional and checks whether working together is suitable. You can book the paid Growth Review directly if you are ready to diagnose the constraint.
What does the Growth Review include?
For USD 500, we review your intake before a 90-minute one-to-one diagnostic with Jerald Lee and provide a written recommendation within 48 hours. We identify the main constraint and a first move to address it, rather than conduct a full audit of all three Systems. The fee is credited in full if you proceed to a larger engagement.